President John F. Kennedy encouraged Americans to purchase U.S. Savings Bonds. His administration established the U.S. Industrial Payroll Savings Committee, an organization of top business leaders aimed at spearheading payroll savings campaigns in American industry. Its first campaign, staged in 1963, stimulated the largest enrollment of new payroll savers since World War II. President Kennedy met and thanked the Committee in the Rose Garden of the White House on November 5, 1963 – just 17 days before his assassination.

President John F. Kennedy encouraged Americans to purchase U.S. Savings Bonds. His administration established the U.S. Industrial Payroll Savings Committee, an organization of top business leaders aimed at spearheading payroll savings campaigns in American industry. Its first campaign, staged in 1963, stimulated the largest enrollment of new payroll savers since World War II. President Kennedy met and thanked the Committee in the Rose Garden of the White House on November 5, 1963 – just 17 days before his assassination.